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商品編號： 9-615-049 出版日期： 2015/06/17 作者姓名： Shih, Willy;Yu, Howard;Liu, Fang 商品類別： General management 商品規格： 21p 再版日期： 2018/04/04 地域： China 產業： Telecom 個案年度： 2010 - 2015
商品敘述：
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and businesses. Official accounts, WeChat payment, and online to offline features expanded its reach, but the core question was whether the company could break out from its home market and offer the rest of the world something that its competitors could not.
涵蓋領域：
Globalization;Web and mobile applications;Business expansion
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